Dippin' Dots: The Ice Cream of the Present*

by Jenny McCoy on May 19, 2009

I have a feeling the Dippin’ Dots marketing team is well rested.

They were the ice cream of the future when I was 10.

That was the past. And today is the present. And they are still “The Ice Cream of the Future.”

dippin-dots-timeline-1

I mean, I do a little marketing myself. I get the premise. Your ice cream looks like pellets. It’s different. Futuristic, perhaps.

But seriously, you’re messing with one of the few notches in my brain that still contains information about basic physics principles. And one of those principles is how to spell the word. So no worries, you’re not messing with Stephen Hawking. Hell, I had to buy the picture version of his book and my bookmark (white flag) is still lodged in chapter 2.

Given that you create your product using the same technology that allows vain people to rest in peace in ice chambers in the hope of creepin’ out into the future with their old ass bodies, a part of me wonders if maybe your ice cream isn’t from the future at all. Maybe, just maybe, it is dingy old ice cream, stolen from trashcans worldwide.

But I’m easy to appease. All I’d really like to know**, is how to set your watch with mine, so I can eat your frozen balls of milk without getting an aneurysm.

*Shout out to 3 Gs for new tagline idea

**One more thing, is it an ongoing joke in your marketing department to say, “I’ll do it tomorrow?”

{ 1 comment… read it below or add one }

Andrew Lowry March 4, 2010 at 2:53 am

It is the future from a different (time) frame of reference – simple Einstein physics. :)

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